DECK, an arts centre for photography, was founded in 2014 on the collective effort of a group of passionate artists, designers, public members, and like-minded people. In April 2021, DECK’s first container-building was demolished to make space for a permanent brick-and-mortar building. The expanded space will house more showcases, incubate experimental ideas, nurture new talents and provide more opportunities for mid-career and ground-breaking artists.
To support this vision for the #BUILDDECK Building Foundation, we designed an emotive typographic identity of ‘BUY A BRICK’ that is constructed around participation, where every brick represents a donation which counts towards the permanent building.
The kinetic typography cascades and flows from brick to brick—akin to a community coming together to build a future. The visual is further expanded into typographic bricks and adaptable animated background textures via augmented reality.
We further worked on the website where one can read more about the milestones, journey, and fundraising efforts of DECK.
The kinetic typography cascades and flows from brick to brick—akin to a community coming together to build a future. The visual is further expanded into typographic bricks and adaptable animated background textures via augmented reality.
We further worked on the website where one can read more about the milestones, journey, and fundraising efforts of DECK.
We further worked on the website where one can read more about the milestones, journey, and fundraising efforts of DECK.
We continued our work for DECK as they hosted their annual fundraiser at Hvala. In this intimate experience, MIRROR is an oasis of photography art collection, tea appreciation, and music accompaniment.
As art photography surfaces the unseen, the art direction revolves around illuminating the worlds outside and within us. Themed MIRROR, this fundraiser is an arts giving experience that mirrors DECK’s desire to reflect the ever changing role of arts in society.
As art photography surfaces the unseen, the art direction revolves around illuminating the worlds outside and within us. Themed MIRROR, this fundraiser is an arts giving experience that mirrors DECK’s desire to reflect the ever changing role of arts in society.
Artists / Musicians:
Qi Pottery / Jason Lim / Pek Sin Choon / Weish
Photographers: Samuel Wong / The Gentle Studio
