DECK, an arts centre for photography, was founded in 2014 on the collective effort of a group of passionate artists, designers, public members, and like-minded people. In April 2021, DECK’s first container-building was demolished to make space for a permanent brick-and-mortar building. The expanded space will house more showcases, incubate experimental ideas, nurture new talents and provide more opportunities for mid-career and ground-breaking artists.


To support this vision for the #BUILDDECK Building Foundation, we designed an emotive typographic identity of ‘BUY A BRICK’ that is constructed around participation, where every brick represents a donation which counts towards the permanent building.

The kinetic typography cascades and flows from brick to brick—akin to a community coming together to build a future. The visual is further expanded into typographic bricks and adaptable animated background textures via augmented reality.

We further worked on the website where one can read more about the milestones, journey, and fundraising efforts of DECK.

Site customised with Cargo
Typeface: Lektorat typeface family by Florian Fletcher



We further worked on the website where one can read more about the milestones, journey, and fundraising efforts of DECK.