289e is an underground art bar and independent space in Ho Chi Minh City, which supports and celebrates diversity and artists such as painters, poets, dancers, sound artists, sound engineers, musicians, sculptors, filmmakers, photographers, performers, fashion designers, tattoo artists, DJs, print publishers, actors, and more.

The brand identity revolves around a Dynamic Identity, with the anchor logotype set in our type foundry’s Common Sans (WIP) and Genie (launched).

HAVE A GOOD TIME 🇻🇳