Fable is an award-winning, multi-disciplinary design consultancy that designs brand strategies, visual identities, creative campaigns, print and digital communications, spatial experiences, and more.

We are recognised at established international design competitions, such as the prestigious British Design & Art Direction Awards and the Tokyo Type Directors Club. We have also served on the jury panel of D&AD awards.

We believe in constructive dialogue. We are frequently invited to speak at events and portfolio review sessions both locally and internationally including D&AD, DesignSingapore, -ing Creatives, PechaKucha, and more. 

Various works have also been recognised platforms such as Monocle, Asia Pacific Design, The Straits Times, It’s Nice That, Visual Journal, BP&O,  and over 200 other features around the world.


We observe, research, and conceive concept-driven ideas and intelligent designs for progressive brands and forward-thinking clients.

Precision & Thought

We believe in timelessness over trends, value over noise. Creativity is part of a bigger construct, not the sole entity.

Intent & Direction

We approach projects with breadth and width by understanding the brief, target demographic, takeaway message, and intended result.

No Divas.
Great Ideas Only.

We believe that talent is a subset of hard work, keeping extremely high standards with a no bullshit, no ego policy.

Pride & Risks

We take risks to achieve creative excellence.

We work with businesses, and communities big or small around the world to create the best work of our lives.

Work with us and you will see.

Our Services

Here’s what we offer ︎︎︎
Art Direction

Brand Guidelines

Brand Identities

Brand Positioning

Brand Strategy

Communication Strategy


Creative Direction





Marketing  Campaigns

Motion Graphics


Photography & Videography


Set & Retail Design

Spatial Concepts


Visual Systems