Cortina’s Chinese New Year campaign for 2023 aims to convey auspicious greetings and wishes to its clients through a range of creative elements, including red packets, packaging design, digital greetings, and window animations.

The design approach focuses on modernity and minimalism, reflecting Cortina’s contemporary brand image. Key design elements include flowers and four-word Chinese auspicious phrases, symbolizing prosperity and wealth. The Cortina logo is subtly integrated on either side of the red packet boxes—produced via sophisticated production mechanisms and techniques.
The color scheme revolves red as the main color accompanied by shades of gold. Details like gold foil stamping and embossing exuded a touch of luxury. The design showcases a harmonious arrangement of four classic flowers from Chinese culture, each representing Cortina’s best wishes for the new year ahead. This campaign ushers in a vibrant spring and conveys the brand’s sincere blessings to its luxury clients.