Approach and Artistry

We observe, research, and conceive concept-driven ideas and intelligent designs for progressive brands and forward-thinking clients. We strive to be both timeless and relevant by being informed and considered. Every brief has to be approached with design sensibility and sensitivity. This is achieved through intuition, thought, and intention.

Maximinimalism

Our creative output can span minimalistic restraint to maximalist excessiveness. We have an approach, not a singular design style. What we create depends on the brief, target demographic, takeaway message, and intended impact.  

Thought and Clarity

We believe in timelessness over trends, value over noise. Creativity is part of a bigger construct, not the sole entity. We believe in staying true to our partners and ourselves. Clarity requires discipline, humility, and the willingness to listen. This can only be achieved by removing hidden agendas and ambiguous conversations, which leads to meaningful and lasting working relationships.

Work with Work,
Not Words

We are the anti-thesis to the insular, muddled, and convoluted way of communication. We create our work with impactful thought and execution. If you need a million words to deliver a great idea, that idea isn't that great anyway. We prefer to let our actions and work speak for us. Drive – wanting to create the best work for each project. Discipline – taking care of yourself to deliver. The way you live your life and carry yourself is a reflection of your work. We subscribe to Gegenpressing. It is what keeps us together as a team and drives us forward.

No Divas.
Great Ideas Only.

We believe that talent is a subset of hard work. We enforce extremely high standards with a zero bullshit, no ego policy. We put efforts in staying humble, being well-mannered, and maintaining professional respect at all times. We are strongly against passive-aggression, condescending behaviour, and other ill-mannered conduct, including sexism, racism, etc. We will never condone self-entitlement and disrespect in the workplace.  
 

Pride & Risks

We take risks to achieve creative excellence. We work with individuals, businesses, and communities big or small around the world to create the best work of our lives.