CREED
THIS IS THE WAYApproach and Artistry
We observe, research, and conceive concept-driven ideas and
intelligent designs for progressive brands and forward-thinking clients. We
strive to be both timeless and relevant by being informed and considered. Every brief has to be approached with design sensibility and sensitivity. This
is achieved through intuition, thought, and intention.
Maximinimalism
Our creative output can span minimalistic restraint to maximalist
excessiveness. We have an approach, not a singular design style. What we create
depends on the brief, target demographic, takeaway message, and intended impact.
Thought and Clarity
We believe in timelessness over trends, value over noise. Creativity is part of a bigger construct, not the sole entity. We believe in staying true to our partners and ourselves. Clarity requires discipline, humility, and the willingness to listen. This can only be achieved by removing hidden agendas and ambiguous conversations, which leads to meaningful and lasting working relationships.
Work with Work,
Not Words
We are the anti-thesis to the insular, muddled, and convoluted way of communication. We create our work with impactful thought and execution. If you need a million words to deliver a great idea, that idea isn't that great anyway. We prefer to let our actions and work speak for us. Drive – wanting to create the best work for each project. Discipline – taking care of yourself to deliver. The way you live your life and carry yourself is a reflection of your work. We subscribe to Gegenpressing. It is what keeps us together as a team and drives us forward.
No Divas.
Great Ideas Only.
We believe that talent is a subset of hard work. We enforce
extremely high standards with a zero bullshit, no ego policy. We put efforts in
staying humble, being well-mannered, and maintaining professional respect at
all times. We are strongly against passive-aggression, condescending behaviour,
and other ill-mannered conduct, including sexism, racism, etc. We will never condone self-entitlement and disrespect in the workplace.
Pride & Risks
We take risks to achieve creative excellence. We work with individuals, businesses, and communities big or small around the world to create the best work of our lives.