DECK, an arts centre for photography, was founded in 2014 on the collective effort of a group of passionate artists, designers, public members, and like-minded people. In April 2021, DECK’s first container-building was demolished to make space for a permanent brick-and-mortar building. The expanded space will house more showcases, incubate experimental ideas, nurture new talents and provide more opportunities for mid-career and ground-breaking artists.

To support this vision for the #BUILDDECK Building Foundation, we designed an emotive typographic identity of ‘BUY A BRICK’ that is constructed around participation, where every brick represents a donation which counts towards the permanent building.

The kinetic typography cascades and flows from brick to brick—akin to a community coming together to build a future. The visual is further expanded into typographic bricks and adaptable animated background textures via augmented reality.

We further worked on the website where one can read more about the milestones, journey, and fundraising efforts of DECK.

We further worked on the website where one can read more about the milestones, journey, and fundraising efforts of DECK.

We continued our work for DECK as they hosted their annual fundraiser at Hvala. In this intimate experience, MIRROR is an oasis of photography art collection, tea appreciation, and music accompaniment.

As art photography surfaces the unseen, the art direction revolves around illuminating the worlds outside and within us. Themed MIRROR, this fundraiser is an arts giving experience that mirrors DECK’s desire to reflect the ever changing role of arts in society.

Artists / Musicians:
Qi Pottery / Jason Lim / Pek Sin Choon / Weish

Photographers: Samuel Wong / The Gentle Studio

STATE OF CHANGE is a joint exhibition presented by DECK examining the significance of memory in a city-state where change is the only constant.

Featuring two independent projects that employ photography in the activation of memory, “Some Other Way”, by Nicholas Koh and Jiahui Tan, and “Singapore’s Vanished Public Housing Estates”, by Koh Kim Chay and Eugene Ong.

The design direction takes on an approach that represents conversations that are pushing boundaries.
These dialogues are sometimes uncomfortable and push people to the edges of their comfort zones. As the society is in constant flux, the looping of the typography before it expands to the four corners signify that change is the only constant.

To mimic the visual direction that we see at our disappearing common spaces that the authorities use to print notices and posters, we utilised the familiar colourful craft construction papers to create an array of flyers and collaterals.

With the onset of constant urban renewal, is documentation our only form of resistance?