Goliath is a new hiking and mountaineering brand built for those who dare. Its name is a deliberate paradox: while it sets out to challenge the giants of the industry, it embraces the name “Goliath” as a symbol of courage and audacity.
The brand narrative is one of bravery and endurance. Every mountain and trail—Himalayas vs Goliath, Rinjani vs Goliath—becomes a metaphor for the courage to face challenges head-on, not as external conquests but as victories over inner fear. Goliath’s voice is bold, grounded, and resolute–designed to inspire amateurs, enthusiasts, and professionals alike to keep pushing their limits.
The logomark is inspired by the ever-changing terrains and seasons of the outdoors, reflecting the unpredictable beauty of nature.
The brand narrative is one of bravery and endurance. Every mountain and trail—Himalayas vs Goliath, Rinjani vs Goliath—becomes a metaphor for the courage to face challenges head-on, not as external conquests but as victories over inner fear. Goliath’s voice is bold, grounded, and resolute–designed to inspire amateurs, enthusiasts, and professionals alike to keep pushing their limits.
The logomark is inspired by the ever-changing terrains and seasons of the outdoors, reflecting the unpredictable beauty of nature.
This is paired with the classic Souvenir font family, chosen for its timeless character and quiet confidence. The typography balances strength with heritage, rooting the brand in authenticity while evoking trust. A flexible colour system further enhances brand familiarity and recall, drawing from natural palettes that signal endurance, adaptability, and belonging in the wild.
Goliath is about carrying the spirit of exploration into every journey—a spirit that dares to challenge giants, both real and imagined, and to keep moving forward. The brand stands for courage and beyond—captured in the very word “Go” that powers its identity. Go the Distance. Go Further. Go Higher.
Goliath is about carrying the spirit of exploration into every journey—a spirit that dares to challenge giants, both real and imagined, and to keep moving forward. The brand stands for courage and beyond—captured in the very word “Go” that powers its identity. Go the Distance. Go Further. Go Higher.
