IPSA aims to appeal to Gen Z (aged 20s – 30s) through an innovative packaging design that combines travel elements and landmark-inspired motifs from Japan, China, Hong Kong, Thailand, Singapore, and Korea. The design takes an abstract approach, using geometric shapes and monochromatic colors to create a minimalistic, modern, and dynamic aesthetic. 

By evoking wanderlust and showcasing the brand’s commitment to quality, IPSA connects with Gen Z’s desire for multicultural experiences while maintaining its brand identity. The packaging design serves as a visual gateway to different destinations, inspiring consumers to embark on their own adventures.