Launched as Quincy Hotel (Singapore and Australia) and Quincy House (serviced residences, opening 2024), we were commissioned to design their brand identity for overseas expansion.
We took on the challenge to make it relatable not just to a global market, but also to a global audience: the savvy and quirky non-confirmist travellers.
Inspired by the rhythms of every city and the orange dot in the logotype, we generated a series of animated brand graphics that showcased Quincy Hotel’s modern hospitality through the movement of skylines and the sun.
We took on the challenge to make it relatable not just to a global market, but also to a global audience: the savvy and quirky non-confirmist travellers.
Inspired by the rhythms of every city and the orange dot in the logotype, we generated a series of animated brand graphics that showcased Quincy Hotel’s modern hospitality through the movement of skylines and the sun.
The result is a brand identity that unites animated visuals, fluid illustrations, and quirky copy that brings out Quincy’s brand DNA.
This is where the sun rises to an awesome new day ahead, and where the sun sets to a day well spent enjoying life to the fullest. Make Yourself at Quincy, the place where you decide who you will be today: a chic entrepreneur, a rugged adventure seeker, a quirky creative. Come as you are and experience a stay that’s curated just for you.
This is where the sun rises to an awesome new day ahead, and where the sun sets to a day well spent enjoying life to the fullest. Make Yourself at Quincy, the place where you decide who you will be today: a chic entrepreneur, a rugged adventure seeker, a quirky creative. Come as you are and experience a stay that’s curated just for you.
