ShopBack, an online rewards platform that is expanding globally, was founded in Singapore in 2014 to make shopping more rewarding, delightful and accessible. To bring that spirit to life across every touchpoint, we created a custom typeface family that embodies the core of ShopBack’s value proposition and its personality — bold, fun-loving, reliable.
Inspired by the distinctive geometry of the ShopBack logo, ShopBack Sans is a unique family with sharp edges and customised anatomy. With a plethora of stylistic alternates, the letterforms allow upbeat and impressionable execution across a multitude of touchpoints.
Inspired by the distinctive geometry of the ShopBack logo, ShopBack Sans is a unique family with sharp edges and customised anatomy. With a plethora of stylistic alternates, the letterforms allow upbeat and impressionable execution across a multitude of touchpoints.
Designed as a variable family with 8 styles, ShopBack Sans is a tool for community storytelling and business intent — reinforcing our belief that customised type is a vehicle in elevating a brand’s DNA.
