Rebranding for Sing See Soon, a 5th generation florist and landscape specialist as they double their operations exponentially, as well as digitally.

Since 1879, Sing See Soon is one of the most in-demand florists and landscaping expert in Singapore. Being a hugely successful family-owned business that is currently in the fifth generation, the home-grown company has gained pioneer status with their prominent portfolio of original and breath-taking floral creations—beautifying weddings, homes, spaces, and moments for more than 140 years.

Over the years, the company has developed a clientele that includes celebrities and aristocrats and is today, the first call for socialites, royal families, event organisers, top-tier wedding planners and entertainment producers.

We journeyed with them through their expansion to two nurseries in Singapore. Providing a updated seal brand mark, a revamped set of typographic guidelines as well as customised illustrations to better suit the younger market.

What has cemented their status as a leading florist stems from their unwavering belief in a singular ingredient that nurtures all botanicals—love. 

For this, we created a new tagline for all their print, digital, and social media needs—Sealed With Love.