From the development of the internet to the discovery of penicillin, universities have long been catalysts for transformative change. Yet despite innovation being the engine of progress, it is often relegated to the periphery of higher education. In an era defined by volatility and rapid technological advancement, The School of Innovation (TSOI) is conceived as a new kind of accredited university—one singularly dedicated to the study, advancement, and application of innovation.

Originating from the UK and with a global reach, TSOI’s agile core is the belief that innovation is a deeply human endeavour, requiring both philosophical grounding and practical capability. This ethos is formalised through the Eight Pillars of Innovation, a framework articulated by Susan Wojcicki, which emphasises mission-driven work, iterative progress, openness, imagination, data-informed thinking, and the courage to fail.

The brand identity translates these principles into a cohesive visual system. The symmetrical logomark is constructed from eight identical forms, directly referencing the Eight Pillars while symbolising equity, community, and collective momentum. The circular composition reinforces the idea of continuous iteration—progress without a fixed endpoint. An ink-trap logotype introduces a sense of movement and craft, balancing institutional credibility with contemporary dynamism. Departing from conventional academic colour codes, a bold and unconventional palette establishes a distinctive, confident presence—positioning The School of Innovation as impact-driven, timeless, and unapologetically forward-looking.