As part of RWS 2.0, Resorts World Sentosa is shifting from an attraction-led model to an experience-focused destination to encourage repeat visits and longer stays. Part of the grand $6.8 billion masterplan is the addition of their newest retail mall — WEAVE.
We started tackling the project with the naming concept and market positioning. Named WEAVE, it represents the confluence of different nationalities, cultures, stories, and more, signifying the vibrant retail offerings and traffic flow one can experience only in RWS and the extended Sentosa island region.
The logotype is set in Flara — supported by Tenet and custom type families from Fable Type Foundry — that establishes an identity that redefines its market positioning to be one of refinement, quiet confidence, and contemporary sophistication, while maintaining harmony within the broader integrated RWS ecosystem.
We started tackling the project with the naming concept and market positioning. Named WEAVE, it represents the confluence of different nationalities, cultures, stories, and more, signifying the vibrant retail offerings and traffic flow one can experience only in RWS and the extended Sentosa island region.
The logotype is set in Flara — supported by Tenet and custom type families from Fable Type Foundry — that establishes an identity that redefines its market positioning to be one of refinement, quiet confidence, and contemporary sophistication, while maintaining harmony within the broader integrated RWS ecosystem.
Beyond the main visual identity, FEAST at WEAVE — an Asian food hall within the mall — was also branded as part of the experience. Both the logotype and stall names are typeset in Flara, blending seamlessly with the overarching branding to create a cohesive and elevated typographic language that flows consistently throughout the space.
The scope extended into strategy, brand storytelling, landscaping, and lifestyle narratives — developed in close collaboration with the client to ensure the brand lives intuitively within the spatial and tenant experience, not merely as an identity system, but as a fully realised destination environment.
The scope extended into strategy, brand storytelling, landscaping, and lifestyle narratives — developed in close collaboration with the client to ensure the brand lives intuitively within the spatial and tenant experience, not merely as an identity system, but as a fully realised destination environment.
