Works For All, a UK-based organisation, specialises in community-led design, dedicating its efforts to empowering local groups to develop services and products that precisely address their requirements. The organisation furnishes comprehensive support throughout the design lifecycle—including phases of collaboration, piloting, evaluation, and improvement—to equip communities with the requisite skills and resources to engineer significant and sustainable solutions ranging from families to corporate entities.

Inspired by the intention of “making waves”, the brand identity of Works For All serves as a direct reflection of this core mission. Fluid wave motifs within the logo symbolise movement, transformation, and adaptability, thereby embodying the commitment to dynamic, positive social transformation.

Interwoven shapes underscore the principle of collaboration, representing the organisation's function in unifying diverse stakeholders to effectively address complex social challenges. Furthermore, the upward trajectory of the wave forms conveys a forward-thinking disposition and a dedication to progress.

The primary colours, Charcoal and Beige, were selected to convey gravitas, balance, stability, and warmth, thereby establishing the mission upon foundations of trust and reassurance. Accent colours are employed to introduce elements of professionalism, hope, and an optimistic vibrancy. Collectively, these visual components encapsulate Works For All’s strategic vision of generating enduring, consequential impact through concerted, community-centric action.