Scarpetta is a dining experience where craftsmanship, aesthetics, and the joy of savoring life take center stage. Serving handmade pasta from an open-concept bar top, the restaurant blends flair, taste, travel, and beauty into every detail. Honouring the gesture of using bread to scoop up the last traces of sauce—the brand embodies this movement, celebrating the art of savoring every bite.
Our in-house typeface Flara captures this fluid motion, while illustrations, drawn with flair and raw energy, reflect the rhythm of pasta-making—spontaneous yet precise. A palette of pops of yellow balanced with cool tones and rich textures enhances the sensory depth of Scarpetta’s menu and atmosphere.
Beyond a delectable menu, the brand shapes the spatial and social experience, fostering exclusivity and connection. The elegant yet playful identity makes every touchpoint—signage, menus, and social presence—an extension of Scarpetta’s artistry. More than a restaurant, Scarpetta is a destination.
Beyond a delectable menu, the brand shapes the spatial and social experience, fostering exclusivity and connection. The elegant yet playful identity makes every touchpoint—signage, menus, and social presence—an extension of Scarpetta’s artistry. More than a restaurant, Scarpetta is a destination.
Local Loco, your go-to destination for rare and exotic plants in Singapore! They are made up of a passionate team of plant enthusiasts who are "insane in the membrane" about bringing you the most unique and exciting botanical specimens. Whether it is a special variant of monstera, an almost impossible to find anthurium, or a one-of-a-kind philodendron, they can help you indulge in and achieve your dream plant.
The new brand identity for Local Loco is a celebration of the wild, the eccentric, and the unconventional. In a world dominated by minimalist aesthetics and clean lines, Local Loco stands as a rebellion—a glorious defiance against the notion that less is always more. The brand embraces chaotic and dynamic visuals, showcasing distinctive and atypical forms, shapes and colours.
The new brand identity for Local Loco is a celebration of the wild, the eccentric, and the unconventional. In a world dominated by minimalist aesthetics and clean lines, Local Loco stands as a rebellion—a glorious defiance against the notion that less is always more. The brand embraces chaotic and dynamic visuals, showcasing distinctive and atypical forms, shapes and colours.
This approach is designed to capture the essence of Local Loco's mission: to shake up the greenery game with a bold and mischievous spirit. The designs are characterised by its bold, whimsical, and slightly irreverent tone. They encapsulate the brand's vibrant personality, which permeates every aspect of its visual and verbal communication.
Whether you're a seasoned plant enthusiast or a first-time buyer, Local Loco promises an exciting and supportive journey into the world of plants, celebrating the beauty of imperfection and the power of being unapologetically true to oneself.
Whether you're a seasoned plant enthusiast or a first-time buyer, Local Loco promises an exciting and supportive journey into the world of plants, celebrating the beauty of imperfection and the power of being unapologetically true to oneself.
ECHO Café isn’t just a coffee spot—it’s a conversation starter. With a quirky and witty branding brought to life through hand-drawn illustrations, every cup, coaster, and corner of the café is infused with personality. From playful doodles that tell coffee-fueled stories to vibrant colors that energize the space, ECHO is designed to make you smile before you even take your first sip.
Beyond its fun aesthetic, ECHO serves up bold flavors, expertly brewed coffee, and a space where creativity thrives. Whether you’re here for the caffeine, the charm, or just a good laugh, one thing’s for sure—ECHO Café is as lively as the people who walk through its doors.
ETC is a long-established leader in the property industry—trusted, bold, and ambitious real estate advisors with deep expertise across multiple business pillars. The rebrand distills its legacy into a sleek, modern identity while preserving its heritage. The transition from Edmund Tie & Company to ETC reflects both continuity and evolution—a company with deep roots, primed for the future.
At the heart of the new identity is a customised logotype that balances modern sensibilities with a touch of softness, reinforcing ETC’s commitment to human-centric relationships. The clean, structured design is punctuated by the distinctive “T” sprouting from the middle, symbolizing heritage, growth, and forward momentum. Embodied by their belief of "Local at Heart, Global in Mind", ETC's work immaculately balances between regional expertise and international outlook.
At the heart of the new identity is a customised logotype that balances modern sensibilities with a touch of softness, reinforcing ETC’s commitment to human-centric relationships. The clean, structured design is punctuated by the distinctive “T” sprouting from the middle, symbolizing heritage, growth, and forward momentum. Embodied by their belief of "Local at Heart, Global in Mind", ETC's work immaculately balances between regional expertise and international outlook.
The color palette pays homage to the iconic jade ETC is known for (also found in the Chinese name of the founder 戴玉祥), while introducing a spectrum of analogous tints and complementary hues, ensuring consistency across print, digital, and social platforms.
The rebranding was strategically rolled out in phases, spanning multiple touchpoints and press releases to ensure a seamless transition. Beyond the corporate identity, a touch of playfulness was introduced with custom-designed stickers for internal communication, fostering team bonding and engagement. More than just a rebrand, ETC’s identity is a statement of trust, expertise, and innovation, positioning it as a future-ready leader in the industry.
The rebranding was strategically rolled out in phases, spanning multiple touchpoints and press releases to ensure a seamless transition. Beyond the corporate identity, a touch of playfulness was introduced with custom-designed stickers for internal communication, fostering team bonding and engagement. More than just a rebrand, ETC’s identity is a statement of trust, expertise, and innovation, positioning it as a future-ready leader in the industry.
Founded and headquartered in Singapore since 2009, SeaTown is a leading Asia-focused alternative investment firm with deep expertise across private and public markets. Owned by Seviora, Temasek’s asset management group, SeaTown is a trusted steward of capital, investing alongside its investors in conviction-driven strategies.
Representing waves of progressive change and impactful ripples of growth, the new logo embodies the very essence of SeaTown—dynamic, experienced, and ever-evolving. Like how ripples amplify and multiply as they spread outward, SeaTown is constantly expanding their reach and impact in the investment world.
Representing waves of progressive change and impactful ripples of growth, the new logo embodies the very essence of SeaTown—dynamic, experienced, and ever-evolving. Like how ripples amplify and multiply as they spread outward, SeaTown is constantly expanding their reach and impact in the investment world.
The logotype is typeset in our very own flared serif Flara, paired with a geometric logomark. The rebrand intends to convey a sense of purpose, gravitas, and agility to navigate global economic forces with compelling foresight.
As SeaTown moves forward, they are excited to ride these waves of change, amplifying opportunities and creating lasting value for their clients and partners.
As SeaTown moves forward, they are excited to ride these waves of change, amplifying opportunities and creating lasting value for their clients and partners.
