We were commissioned to work on the annual Asia and Americas campaign for the Lunar New Year festivities and gifting for Audemars Piguet.
Based on the concept ‘A New Light’, we used patterns and graphics both inspired by light waves and sound waves to pay tribute to Audemars Piguet’s home at Le Brassus. The abstract landscape visual composition exudes elegance and timelessness, while keeping the textural execution captivating at the same time.
This concept features the sky heavily – a tribute to imagination and looking up for inspiration to create. Nuances of ‘East meets West’ are highlighted here with the sparrows, mountains, rivers, and more. Various print effects and paper stock were used to elevate the experience and to exude the brand.
The window animation display features the classic design of the Royal Oak in both a prominent yet subtle manner as various elements were also adapted across digital, motion, packaging, and print touchpoints.
Southeast Asia’s leading superapp Grab celebrated its 10th anniversary by launching a new 9-storey HQ in Singapore. Located at one-north business tech park, this facility spans more than 42,000 sqm. The building houses about 3,000 Grabbers, including its newly-formed digibank team. It also features an R&D Centre, as well as its first GrabMerchant Centre.
“It is a story that is familiar to us because it is a story about the underdog succeeding against all odds, and making the impossible possible. That’s what the Singapore story is about. Like Singapore, Grab started from humble beginnings. It had to grow from virtually nothing, and it had to face and confront and overcome challenges along the way.”
- Deputy Prime Minister and Minister for Finance Lawrence Wong
- Deputy Prime Minister and Minister for Finance Lawrence Wong
We are proud to be part of this story as we were tasked to work on spatial and interior graphics across all the different levels—ranging from cafeterias to corridor graphics, communal spaces to meeting rooms.
The visuals had to be sensitive to the usage and scale of the space. What tied the graphics together was an overall vision of being progressive, passionate, inclusive, dynamic and vibrant – a clear reflection of Grab’s company culture.
The Grab Way (Grab’s ethos) is intentionally weaved into the different corners of the building.
The Grab Way (Grab’s ethos) is intentionally weaved into the different corners of the building.
Common corridors
A blooming and self-generative design that is based on Kaizen, where the path to achieving the mission is going to involve its fair share of twists and turns, requiring Grabbers to continuously adapt to new information and changing circumstances.
A blooming and self-generative design that is based on Kaizen, where the path to achieving the mission is going to involve its fair share of twists and turns, requiring Grabbers to continuously adapt to new information and changing circumstances.
Cafeteria
Retro signboard designs showcase the variety of food in the Southeast Asia region. As GrabFood is a key pillar of the Grab superapp, this set-up acts a tribute to food merchants who have trusted Grab since Day One. This is Grab’s show of honour, where trust in Grab makes the mission possible.
Retro signboard designs showcase the variety of food in the Southeast Asia region. As GrabFood is a key pillar of the Grab superapp, this set-up acts a tribute to food merchants who have trusted Grab since Day One. This is Grab’s show of honour, where trust in Grab makes the mission possible.
Lego Interactive Walls
The baseline: informal, fun, collaborative. We before me. Interaction at these designed walls foster Grabbers’ socialisation beyond departments and hierarchy. As OneGrab, Grabbers actively work to overcome and break silos across verticals, functions, and hierarchies.
The baseline: informal, fun, collaborative. We before me. Interaction at these designed walls foster Grabbers’ socialisation beyond departments and hierarchy. As OneGrab, Grabbers actively work to overcome and break silos across verticals, functions, and hierarchies.
Since 2016,
Google has produced a yearly series of reports on the internet economy of
Southeast Asia, highlighting industry insights and forecasts for the following
year. The reports have become a key piece that is used in various consultancy
projects across both governmental bodies and private sectors, which rely
heavily on the information in their sector-specific analyses.
In 2019, we
were commissioned to design the report—the first time since Google has chosen
to engage an external agency.
The theme for 2019 was Swipe Up and to the Right: Southeast Asia’s $100 billion internet economy. Inspired by the gaining traction of smartphones and mobile apps in Southeast Asia, the key visual depicted swiping motions that mimicked the unlocking of smartphones to access the various apps.
The theme for 2019 was Swipe Up and to the Right: Southeast Asia’s $100 billion internet economy. Inspired by the gaining traction of smartphones and mobile apps in Southeast Asia, the key visual depicted swiping motions that mimicked the unlocking of smartphones to access the various apps.
The same
design language was further applied to graphs and infographics.
Illustrations
were also deployed to fuse with different sections of the reports, ranging from
Growth Opportunities Beyond Metros to Digital Financial Services.
For the full report, please click here.
Works For All, a UK-based organisation, specialises in community-led design, dedicating its efforts to empowering local groups to develop services and products that precisely address their requirements. The organisation furnishes comprehensive support throughout the design lifecycle—including phases of collaboration, piloting, evaluation, and improvement—to equip communities with the requisite skills and resources to engineer significant and sustainable solutions ranging from families to corporate entities.
Inspired by the intention of “making waves”, the brand identity of Works For All serves as a direct reflection of this core mission. Fluid wave motifs within the logo symbolise movement, transformation, and adaptability, thereby embodying the commitment to dynamic, positive social transformation.
Inspired by the intention of “making waves”, the brand identity of Works For All serves as a direct reflection of this core mission. Fluid wave motifs within the logo symbolise movement, transformation, and adaptability, thereby embodying the commitment to dynamic, positive social transformation.
Interwoven shapes underscore the principle of collaboration, representing the organisation's function in unifying diverse stakeholders to effectively address complex social challenges. Furthermore, the upward trajectory of the wave forms conveys a forward-thinking disposition and a dedication to progress.
The primary colours, Charcoal and Beige, were selected to convey gravitas, balance, stability, and warmth, thereby establishing the mission upon foundations of trust and reassurance. Accent colours are employed to introduce elements of professionalism, hope, and an optimistic vibrancy. Collectively, these visual components encapsulate Works For All’s strategic vision of generating enduring, consequential impact through concerted, community-centric action.
The primary colours, Charcoal and Beige, were selected to convey gravitas, balance, stability, and warmth, thereby establishing the mission upon foundations of trust and reassurance. Accent colours are employed to introduce elements of professionalism, hope, and an optimistic vibrancy. Collectively, these visual components encapsulate Works For All’s strategic vision of generating enduring, consequential impact through concerted, community-centric action.
Unicorn, otherwise known as Unicorn Financial Solutions, recently underwent a thoughtful rebranding to reflect its core philosophy as a family wealth management office dedicated to offering ‘A Freehold Life For All’. As the company grew, there was a pressing need to streamline both the brand verbiage and visual identity to present the practice to be professional while staying true to their kampung spirit (a local concept referring to the close-knit, supportive community and camaraderie).
Paying homage to the original customised 馬, we tweaked the character to honour the unicorn’s horn. The logotype introduces a unique family, Roman Grotesque by @bureau_brut that mixes sans serif and serif — a representation of the cherished past and nodding towards the modern future. This typeface draws its inspiration from sans serif typefaces with structured design and serif typefaces with calligraphic heritage. It proposes a meeting between these two great typographic categories, neither quite a grotesque, nor a serif typeface, but more a serif grotesque.
Paying homage to the original customised 馬, we tweaked the character to honour the unicorn’s horn. The logotype introduces a unique family, Roman Grotesque by @bureau_brut that mixes sans serif and serif — a representation of the cherished past and nodding towards the modern future. This typeface draws its inspiration from sans serif typefaces with structured design and serif typefaces with calligraphic heritage. It proposes a meeting between these two great typographic categories, neither quite a grotesque, nor a serif typeface, but more a serif grotesque.
PT Serif and Fable Type’s Tenet also make up the type usage hierarchy.
A suite of colours was introduced to allow various touchpoints across their marketing, recruitment, and investment efforts to be consistent, intentional, and exuding gravitas. To top it off, we created a variety of icons, illustrations, and stickers to promote fun, engagement, and clarity in both internal and external communications, adding a layer of character and cohesion to the brand system. This cohesive visual language carries through to Unicorn’s website, guidebooks, and social media — ensuring a consistent and recognisable presence at every interaction.
Since the completion of the rebrand, the feedback has been phenomenal — with new and existing investors, colleagues, and friends all lauding the efforts and vision of the company. By aligning their image with their values, Unicorn now presents a clearer purpose: to guide families toward a freehold life of true financial independence with integrity, transparency, and unwavering support.
A suite of colours was introduced to allow various touchpoints across their marketing, recruitment, and investment efforts to be consistent, intentional, and exuding gravitas. To top it off, we created a variety of icons, illustrations, and stickers to promote fun, engagement, and clarity in both internal and external communications, adding a layer of character and cohesion to the brand system. This cohesive visual language carries through to Unicorn’s website, guidebooks, and social media — ensuring a consistent and recognisable presence at every interaction.
Since the completion of the rebrand, the feedback has been phenomenal — with new and existing investors, colleagues, and friends all lauding the efforts and vision of the company. By aligning their image with their values, Unicorn now presents a clearer purpose: to guide families toward a freehold life of true financial independence with integrity, transparency, and unwavering support.
